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MSc Luxury Brand Marketing

 

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

Quick Facts

 
Duration: 1 year (full-time)
Starting Date: September
Tuition Fee: £12,600 (intl. students)
Location: London, UK

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Career Opportunities

You’ll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors – from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

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I love the world of luxury and for this reason I chose to study the MSc Luxury Brand Marketing course.
I also decided to increase my work experience by doing an internship during my Masters degree. I worked 3 times a week, full working hours, for Prindiville Prestige, a luxury supercar company and I completed my studies in the rest of the time.

Bogdan Maslesa

MSc Luxury Brand Marketing

Course Contents

  • Strategic Marketing of Luxury Goods
  • Legal Aspects of Brand Management
  • Consumer-Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Developing Personal and Professional Competence
  • Research Project: Design and Methods
  • Dissertation

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