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MSc International Fashion Marketing

 

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today’s increasingly competitive and global fashion industry.

Our programme’s unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Quick Facts

 
Duration: 16 months (full-time)
Starting Date: January
Tuition Fee: £12,600  (intl. students)
Location: London, UK

Designed to challenge and inspire, our programme is intensive and academically challenging. You’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

 

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During my time here I learned how to work with people from all over the world and learned incredible time management skills because there are a lot of things going all at once. It was an incredible process and I’ve loved every minute of it. Before studying here, I would never have had the opportunity to meet people from all over the world and I got to do that here and it’s really incredible.

Amandeep Gill

MSc Intemational Fashion Marketing 

Course Contents

  • Contemporary Issues for Business and Society
  • Consumer-Led Fashion Marketing
  • Strategic Decisions in the International Fashion Marketplace
  • Digital Fashion Branding and Delivery
  • Fashion Buying, Merchandising and Distribution
  • Personal and Professional Development
  • Research Methods

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