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MSc Global Marketing

 

Modern business is increasingly global – and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU’s close relationship to industry, we’ll help you develop new insight into the cross-cultural challenges you’ll face in today’s global environment – and how to address them. You’ll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU’s decades of academic and professional experience in the field.

Quick Facts

 
Duration: 1 year (full-time)
Starting Date: September
Tuition Fee: £12,600  (intl. students)
Location: London, UK

As part of our welcoming, open and diverse GCU community, you’ll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible – truly serving the common good.

Career Opportunities

You’ll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors – from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

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GCU London Careers Consultant, Sue Moseley, helped me to enhance my CV which helped me gain an intemship at Flair Atelier, a fresh retailing clothes start-up with its own marketing department.

Silvia Giribona

MSc Global Marketing

Course Contents

  • Global Marketing Strategy
  • Product and Service Innovation and Global Logistics
  • Developing Personal and Professional Competence
  • Consumer-Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Research Project: Design and Methods
  • Dissertation

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