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BA (Hons) International Sports Management


The International Sports Management field is a growing and dynamic industry. If you’re passionate about sport and have the desire to professionalise your career in this area, GCU can help you gain the skills and experience to succeed in the management of sport, fitness, leisure and recreation.

You’ll study key aspects of international management in the context of sport, and through a range of specialist modules, including language options, you’ll develop the skills to pursue a successful career at both a local and international level.

This programme is delivered by an experienced team who combine their academic track record with a practical approach to learning and impressive industry connections.

Quick Facts

Duration: 2 years (full-time)
Starting Date: September
Tuition Fee: £11,500 / year (intl. students)
Location: Glasgow, UK

You will benefit from profiled guest speakers and field trips including an international trip experiencing the European snowsports industries. Furthermore our students work on live consultancy projects with sporting clients, each designed to provide you with networking opportunities and key insights into this expanding industry.

Career Opportunities

Graduates of the programme may pursue employment working in the sports management field within areas including sports event management, community sports coaching development, managing sport volunteers, sports facility management, sports development, sports tourism, sports marketing and promotion and health and fitness management.

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The course gave students the opportunity to work on briefs given by real companies such as M&Co, Oxfam and start ups like Mallzee and Coolside. It was a great opportunity to follow a real brief and present our ideas to real ‘clients’. It also gives an extra something to my CV.

Robyn Deeley,

BA(Hons) Intemational Fashion Branding graduate 

Course Contents

  • The Enterprise Value Challenge

  • Business Research Methods and Skills

  • International Marketing Strategy

  • Sports Coaching Management

  • Sport Governance

  • Sports Management 

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