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BA (Hons) International Marketing


Combining traditional and digital marketing, our programme will provide you with the knowledge and expertise required for a successful career locally or globally. In addition to a foundation in business, you’ll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme. You’ll explore contemporary marketing challenges and study marketing disciplines including consumer behaviour, marketing communications, brand management and market research methods, alongside business modules and optional modules from a wide range of subject areas.

Quick Facts

Duration: 4 years (full-time)
Starting Date: September
Tuition Fee: £11,500 / year (intl. students)
Location: Glasgow, UK

You could also take up a funded international exchange placement to study part of your degree at a partner university.

Career Opportunities

Graduates enjoy excellent career prospects both at home and abroad in corporate organisations, small businesses and in the public and third sector, in a variety of marketing roles. Those with a particular interest or creative flair can find work in more niche areas such as advertising and public relations.

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Whether it is in a broad business sense or within marketing specifically, the modules allow you to see what career path you want to go down by exposing you to a variety of the components within the industry. In one module, I produced a very detailed business and marketing plan which I could then use in an interview and take to an employer as a portfolio piece.

Scott Andrew,

BA (Hons) International Marketing Graduate 

Course Contents

  • Workplace Culture and Behaviour

  • The Business of Social Science

  • Foundations of Marketing

  • Fundamentals of Financial Management

  • International Economic Issues and Challenges

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